Blink × You Matter

Every house, every service, one You Matter.

A short proposal for Ellie and the senior team. What Blink would look like at You Matter, what it would cost, and how it would launch.

The Blink Feed on a phone

Why we're talking.

You Matter has doubled to over 400 people in two years. Most of them work in the houses rather than at head office, across rehab, domestic abuse, homelessness, and complex needs services in Liverpool and the surrounding areas.

The rebrand and the new head office landed well. The frontline hasn't come along in the same way. Each house runs its own WhatsApp groups and its own way of doing things, and Teams was tried and never stuck.

The cost shows up in retention. People join, never quite feel part of You Matter, and leave.

Blink is an app on the phone people already carry. It puts the news, the people, and the systems they need in one place, with You Matter's name on it.

A You Matter support worker in the kitchen of one of the houses

What it looks like once it's set up.

Shown with demo content in You Matter's branding. Yours would carry your own houses, services, and people.

Your brand, on every phone and desktop

Logo, colours, and layout are yours to set, and they carry across mobile and desktop. Staff open Blink and know straight away they're in You Matter.

Nobody needs a company email or laptop to join. People get in by text, by email, or by scanning a QR code from their manager.

Blink on desktop and mobile

A Feed that's actually for them

Posts target by service, house, and role. A support worker at Nightingale House sees You Matter news, updates for their service, and changes at their house, and nothing meant for someone else.

Critical posts ask people to confirm they've read them, so you know exactly who has seen a policy change.

Company update, security alert, recognition, and live event posts in Blink

The Hub, with everything one tap away

PeopleHR, ePayWindow, and your e-learning platform sit as tiles in the Hub and open inside Blink without another password. Policies, SharePoint documents, and forms for time off or incident reports sit alongside them.

It's the reason people open the app on day one, and the reason they keep coming back.

The Blink Hub with HR and payroll systems and a latest payslip

Chats, Groups, and the directory

Chats work the way WhatsApp does, with one-to-one and group messages, photos, files, and calls. Photos aren't compressed and there's no storage limit.

Quiet Hours silence notifications when someone's off shift, and nobody has to share a personal number. The directory finds anyone by name, role, service, or house.

Contacts, events, and groups in Blink on mobile

Recognition that reaches the houses

A thank-you from a manager or a shout-out from head office lands on the Feed where the whole service sees it. It's the small, visible stuff that makes people feel part of something bigger.

A Celebrate post on the Blink Feed

Onboarding that starts before day one.

Journeys send content to new starters on a schedule set from their start date, from a welcome video before their first shift to a thank-you at their first anniversary. Here's how one might run at You Matter.

An onboarding Journey in Blink, with steps from day one to one year and a welcome video from the CEO
  1. Before day oneA welcome video from Ellie, and what to expect in week one.
  2. Day oneKey policies to read and acknowledge, and their house manager's details.
  3. Week oneAdded to their house and service Groups, so they meet the team.
  4. Day 30A short form asking how it's going and what's missing.
  5. Day 90A recognition post from their manager, and a check on what would make them stay.
Stagecoach 26%

Stagecoach built onboarding into Blink because too many new drivers left in their first 90 days. It led to a 26% reduction in turnover.

Read their story

SharePoint and your other systems, through Blink.

An HR policies folder in SharePoint, shown in the Blink Hub on desktop and opened as a PDF on a phone

SharePoint

Blink streams the SharePoint files and folders you choose to the people who need them. SharePoint stays the source of truth, so when a document changes, the frontline sees the current version.

Single sign-on

PeopleHR, ePayWindow, and the e-learning platform open inside Blink, already signed in. Your IT provider sets this up once, for everyone.

Microsoft Entra

Blink syncs your people from Entra every day. New starters land in the right house and service, and leavers drop off, without anyone touching a spreadsheet.

A note on Microsoft licences. Frontline staff can read SharePoint content through Blink without a Microsoft licence. If some of the 400 only ever need to read documents, that's a saving worth checking against what you pay for licences today.

A You Matter team session

Charities and care providers already doing this.

Samaritans
23,000Samaritans volunteers and 300 staff, connected in one app

Samaritans

The charity supporting anyone in distress, any time of day or night, across the UK and Ireland. Different branches had relied on different tools. Now every branch, hub, volunteer, and staff member shares one channel for news, interest groups, and chat.

Private branch groups sync their membership automatically, and personal phone numbers stay private while people still chat and call. More than 260 Blink Champions helped shape the rollout, including accessibility changes led by blind and visually impaired volunteers.

Read their story

St.Amant
97%of St.Amant staff activated Blink

St.Amant

A non-profit supporting people with developmental disabilities and autism. Their 2,000 staff work across programmes, shifts, and sites, and wanted chat to replace informal WhatsApp groups. 86% use Blink every month.

Read their story

Salutem Care and Education
92%of Salutem staff use Blink

Salutem

A UK care provider that used Blink to give carers a voice after the pandemic. Survey responses rose by 300%.

Read their story

Goodwill
99%of Goodwill users active each month

Goodwill of Middle Tennessee

A charity with a lean comms team and staff spread across stores and services. Their old email system reached about 300 people. Blink reached more than 1,000 almost instantly.

Read their story

Royal British Legion Industries FitzRoy Royal Navy Museums Roald Dahl's Marvellous Children's Charity Whizz Kidz Portland Charity

Other charities using Blink include these, along with dozens more.

What it costs.

You Matter has been accepted for Blink for Good, so Core is already free. The recommendation is Pro, with Guided Implementation to get it launched properly.

Blink Core Approved
Free
Through Blink for Good, with no user cap.
Blink Pro
£6,000 a year
£15 per person a year for 400 people, instead of the usual £45. Adds Entra sync, SharePoint, and single sign-on.
Guided Implementation
£5,000 once
A named Implementation Manager, workshops, training, and 10 support hours, used within six months.
£11,000in the first year
£6,000each year after that, at 400 people

There's no mandatory setup fee and no multi-year contract. Pro scales at £15 per person, and licences move between people as staff change. A lighter £500 launch package also exists, but with house managers across every service to train, Guided is the right size for You Matter.

How the launch would run.

  1. Kick-off and design workshopPlan houses, services, Groups, the Hub, and branding with your Implementation Manager.
  2. Technical setupA call with your IT provider covering Entra sync, SharePoint, and single sign-on.
  3. TrainingThree hours for admins, house managers, and champions.
  4. Comms and launch planningA workshop to plan how each house moves off WhatsApp, and what goes out on launch day.
  5. Launch, then supportTen support hours to use as you need, for six months.

What it needs from You Matter

Cauley as project lead, a contact at your IT provider, and a champion in each house who people can turn to.

Have a look yourself.

Cauley has already set up a You Matter workspace in Blink, and anything built in it carries over when you go live. Join it below, then download the Blink app and open it on your phone.

Tom Webster
Tom WebsterGrowth Manager at Blink